Start with the career decision.
Research what working adults want from a qualification. Connect the offer to their situation without promising a promotion or salary increase.
← All selected workMore admissions.
SELECTED WORK / LEARNERS EDUCATIONSREEJITH SUJITH
More admissions.
Less expensive ones.
From the first in-house marketing hire to helping a growing education business connect advertising with admissions.
Get to the numbers ↓THE COMMERCIAL HEADLINEAED 34.29M
Company revenue recorded from 2 January to 4 November 2026, alongside 1,463 students. Growth I helped support as part of the team.
LEARNERS EDUCATION / SELECTED RESULTSMy contribution Paid campaign execution, customer research, audience-specific copy, creative development and performance analysis.
LATEST COMPANY RESULTSOCTOBER + YEAR TO DATE
AED 5 million in a month.
Here’s the screenshot.
October recorded AED 5,080,154 in company revenue and 223 students. The wider year-to-date report shows the scale of the business I helped grow.
AED 5,080,154Recorded company revenue
223Students recorded
1–31 OctOctober 2026 reporting period
AED 34,291,214Recorded company revenue
1,463Students recorded
2 Jan–4 Nov2026 year-to-date reporting window shown
Company totals, not paid-ad-only results or revenue attributed solely to my work. October is included in the year-to-date window. Dashboard revenue is not presented as verified cash collected or profit. These screenshots do not show advertising spend, so no new ROAS or acquisition cost is calculated from them.
My part in the bigger number.
I helped bring marketing in house, managed paid campaigns and shaped the messaging around working professionals. The admissions team followed up and closed students, with the wider business delivering the experience.
October’s AED 5.08M gives the monthly growth story a dated result employers can inspect. The source reports below show a different level of detail: where the dashboard recorded revenue from Facebook and Google Ads.
01 / BUSINESS IMPACTREPORTED BUSINESS RESULTS
More coming in.
Less spent getting there.
The business grew while average customer acquisition cost came down. My role was to help make that growth more efficient.
2M → 5MAED monthly company revenue. Growth I helped support.
45.5%Lower customer acquisition cost, from AED 3,300 to AED 1,800.
AED 220KMonthly advertising budget managed.
AED 3M+Monthly associated revenue supported by that spend.
How to read the numbers +
These are reported business outcomes from my current resume. Company revenue includes the wider business and sales team’s contribution. The AED 1,800 acquisition cost is a year-to-date average. The monthly operating figures are distinct from the nine-month source reports below. They should not be combined into one reporting period.
02 / THE DECISIONSWHAT I BROUGHT IN HOUSE
They have a job.
Give them a reason
to go back to class.
The person considering a degree already has a job, commitments and a reason to hesitate. I built messaging around the career decision and the practical reality of studying while working.
I adapted angles for audiences such as airline and banking professionals, rather than expecting one general course message to do every job. The point was to make the offer feel relevant before asking for an enquiry.
Keep testing close to the business.
As the first in-house marketing hire, I helped move execution closer to the team. I used AI for research, copy, creative development and analysis.
Look beyond the form submission.
Analyse leads by source alongside admissions. Use what sales outcomes reveal to guide campaign and messaging decisions.
03 / THE SOURCE REPORTS1 JANUARY TO 30 SEPTEMBER 2026
AED 16,708,898.
Here’s the breakdown.
An earlier, separate view: Facebook and Google Ads source reports for 1 January to 30 September 2026. These figures sit within the wider company story. They are not added to the latest company total.
| Source | Media spend | Recorded revenue | Students recorded |
|---|---|---|---|
| Facebook / Meta | AED 270,739.12 | AED 4,896,060 | 210 |
| Google Ads | ≈ AED 1,174,000 | AED 11,812,838 | 502 |
| Combined revenue | ≈ AED 1.44M spend | AED 16,708,898 | Source counts above |
How to read the numbers +
Google spend combines two accounts confirmed by the business, using rounded report totals of AED 477K and AED 697K. Revenue is recorded in the sales dashboard under the selected source. It is not a claim of cash collected, profit or revenue caused exclusively by advertising. Student counts are shown per source, not combined into a verified unique-person total. Media spend excludes course delivery and operating costs.
Open the supporting spend and lead reports +
04 / WHAT THIS SHOWSFOR YOUR TEAM
Big budgets.
Still human decisions.
This case combines budget ownership, customer understanding and regular performance analysis. The useful outcome is a marketing function that can explain both the message and the numbers.
I contributed to acquisition and company growth. The sales and wider delivery teams turned that demand into admissions and student experience.
SREEJITH SUJITH / DUBAI
Like the receipts?
Let’s talk.
Need someone who can find the angle, write the ad, build the page and check whether it sold anything? We should talk.
No employer visa sponsorship required.